“Nothing Shy of Brilliant” - Anonymous
— Survey Monkey Case Study Pre-Production for Wrong Guides
Amongst the hooking melodies, shrill high screams and low growling second verse, there sits on top like a savory salt an important and relevant message of compassion in Orion's fifth and final single of 2019: "Wrong Guides." On the surface, it is a grim tale written from the perspective of a factory farm cow in the queue to be slaughtered, but the intended result is increased awareness and to spark a wider conversation about what we put in our bodies, and the effect that it has on our mind and spirit.
The song, which dropped on December 22nd 2019, the day following the winter solstice, draws sonic inspiration from theatrical death metal & grindcore acts like Cattle Decapitation and Behemoth, as well as dark rap and horrorcore artist such as Bones, City Morgue, Ghostemane and Brotha Lynch Hung. Wrong Guides is the darkest offering in Orion’s catalog, a testament to his growth and maturity as a fresh underground rap artist.
Regarding the lyrical content, the artist states: "At it’s roots, this song is about being led astray. It is written from the perspective of a factory farmed cow in the queue to be slaughtered. In a literal sense, this is a very real and tangible thing that is happening now, just outside our sight and consequently out of mind every day as we fail to question the food we put on our dinner plates. I hope to spread the awareness that this is wrong, there are other options, and I’d like to lead others to make more compassionate choices for the animals, for the planet, and for their own bodies. Having been a strict vegan for over 10 years, I am passionate about the subject of animal respect and the lyrics resonate with me greatly. There is another, more metaphorical meaning to the song. As it relates to socio-political matters, I am the cow."
Orion has been hard at work coordinating merch, visuals and artistic themes that further communicate the message of this song with aesthetics that would fit with any of the metal or hardcore bands mentioned above, yet he is adamant that they exude a hip and modern, street-fashion conscious aesthetic.
You can find Orion and his new single "Wrong Guides," on all digital streaming services, including Spotify, Apple Music, and YouTube. In 2020 he plans on writing and releasing an album as he sets his sight on licensing deals, and getting label representation.
Visit his website: http://www.originsoforion.com to connect with the artist and show your support by buying merch from his store!
Merch: http://www.etsy.com/shop/oriondarkrap use code WRONGGUIDES for 20% off and free shipping on orders $35+
Orion Swift is what happens when you take an artist who grew up in Seattle going to underground shows and playing in death metal and grindcore bands with his father, give him pop-punk and hip-hop influences, a pop sensibility, and top it off with master training in Reiki and a sense of spiritual consciousness. With a healthy appetite for esoteric teachings and a gnostic worldview, Orion views the process of making music as alchemical. To him, the ability to communicate ideas and emotions through the airwaves with vibrations and frequencies is akin to magick.
Born in Seattle in December 1990 to avid Metallica fans Sheri and Micah, Orion’s name was almost certainly influenced by the 1986 instrumental masterpiece of the same name from the ‘Master of Puppets’ album. With music running through him from birth, no one was surprised when a 13-year-old Orion co-formed Seattle death metal/grindcore band Immortal Divination with his father, the two sharing guitar and vocal duties. By 14 he was playing his first show with the band at Seattle’s El Corazon. By the time he was 16, he had already started another band, IDOLS, and continued to play with them into his 20’s.
At 22, he moved to Utah with his wife and mentor, MaryShae, where he studied Reiki healing, befriended psychics, witches, artists, and healers. He began his professional career in marketing with plant-based superfood company Sunwarrior in 2015. That same year, he crossed paths with the founder of eco-hip hop Ietef DJ CAVEM, Vita at the Sedona Raw Food Festival (aka Pure Living). CAVEM mentored Orion as an artist and inspired him to create music that cultivates love and positivity while sticking to his underground roots.
Following this encounter, Orion wrote and self-produced a concept album using only his iPhone with the stage name Sugar Venom 7. With no real audio engineering experience, the quality was not incredible, but it led him to meet and partner with Italian producer Marco Porrà, who was able to understand Orion’s vision and take his music to the next level. Orion then enlisted the help of Nic Bot, a professional graphic designer and fellow Sunwarrior, to create the artwork.
And after 15 years of making music Orion embraced his given name and started embracing dark rap in 2019 thanks to an old friend and confidant, DJ CAVEM. In his first year with his new project, Orion released a handful of singles including the first song he created for this endeavor, “Invocations” and a song inspired by a ride home with his grandpa after leaving his grandma’s hospital bedside. His first trip back to Seattle in some time, he noticed the countless rows of homeless encampments and when he got back home, “Road to Freedom” came to him as a way to start a conversation and shine a light on a growing problem in America.
Growing up going to shows and playing music with his metal-enthused dad, Orion got a headstart in music that many of his peers did not. That ingrained in him a passion that would go on to be as versatile as the music he once listened to in his bedroom as a youth. Today, he’s taken his expertise of various genres and molded them into what he defines as Dark Rap. To which he notes, “There is a small pioneering class of artists doing a similar thing, but my unique POV, musical background, and business/marketing sense cultivated in the growing Natural Products industry allows me to stay fresh and innovative from a holistic perspective.’
With such a strong and capable team behind him, Orion is ready to make an impact on the global music scene and collective consciousness by spreading good vibes, and giving back to the universe through diverse underground music. In 2020 he plans on releasing even more as he sets his sight on licensing deals, and getting label representation.